Evaluation Question 3

What kind of media institution might distribute your media product and why?

Our production company is Mangleweb Pictures.

We specialise in Action Horror movies which appeal to the vast British audience. Cataclysm is our first of (hopefully) many productions we will produce. The target audience of our films are generally British young people, who are most interested in the genre of Action Horror. We are similar to DNA films, who produced 28 Days Later (Boyle, 2002) for a worldwide audience which was based in London. However, their film was distributed by 20^th Century Fox Film Corporation who are a worldwide company and our film is more indie.

Our film Cataclysm (above) and 28 Days Later (Boyle, 2002)

As we are an indie company who produce films for specifically a British audience, we would most probably use our own distribution company, Bullseye Distributors, to distribute and promote our film.

A possible logo for our indie distribution company, Bullseye Distributors

Ideally, we would like to use a distributor who has global reputation and links, but unfortunately our films do not appeal to a wide enough global audience for that method to be worthwhile. This is why we would use our own individual distributors. Using our own distributor would also give us more input into the promotion campaign and theoretically get more profit from sales, as we wouldn’t have to pay the distributors.

To exhibit our film, we would probably use a film festival rather than a large London premiere. This is due to the fact that our film is aimed at a British audience, rather than a global audience.