Evaluation Question 4

Who would be the audience for your media product?

Here is an audience profile of a typical member of our primary target audience:

Age: 15-25 years old

Gender:  Male

Nationality: British

Lifestyle/attitude to life: Laid back, typical film goer

Tastes in media: Interested in watching films, particularly enjoys horror movies

Film consumption habits: Goes to the cinema with friends on weekends / Friday evenings. Sometimes downloads movies at home from internet when watching alone.

Fandom/ expertise: Possibly knows a lot about horror films, enjoys watching them more than learning about the behind-the-scenes of media companies.

Alternatively, here is a profile of our secondary audience:

Age: 15-25 years old

Gender: Female

Nationality: British

Lifestyle/attitude to life: Likes films, doesn’t always have time to go to the cinema to watch them

Tastes in media: Enjoys horror movies, interested in films

Film consumption habits: Goes to the cinema with friends on weekends / Friday evenings. Sometimes downloads movies at home from internet when watching alone.

Fandom/ expertise: Possibly knows a lot about horror films, enjoys watching them more than learning about the behind-the-scenes of media companies.

As you can see from the profiles above, our primary audience is a national niche group of mainly British young males. However, our secondary audience is young British females who are particularly interested in the genre of Action Horror.

We chose these audiences as they are generally most interested in the Horror genre, which our film could be categorised as