Evaluation Question 5

How did you attract/address your audience?

Our core target audience for this film was 15-25 year old British males. To attract them in our film, we drew on film plots and aspects that they enjoy. Our audience enjoy horror films largely, and to appeal to the horror aspect we used ripped open dead bodies and beasts. We appealed to the visceral pleasures and the ‘unknown danger’ idea behind horror films to appeal to our niche primary target audience. Our audience also like the Action aspect of our film, so we have put gunshots and action sequences in our film, to build suspense and appeal to our audience.

We used blood to appeal to the visceral pleasures of the audience



We used the unknown idea for the beast through
POV shots of the forensics and soldier.




We added in a gunshot which showed the action genre in our film,
appealing to our primary audience 



When we premiered our film to our audience, we got this reaction:

We also got them to fill out questionnaires based on our film when we screened it to them. Generally our film was received well from our audience, and the feedback we got was very useful. The majority of our audience thought it would be a National film, with a few people saying it could be Global. However the majority of the audience said they would see it playing in a large cinema chain such as Cineworld rather than a small indie cinema.

When we asked our audience what they thought needed improvement, the general feedback was that the acting and lighting could be improved, as it either wasn't very believable or didn't give the desired effect on screen.

Overall our film received good ratings from our audience, with most people giving it 7/10 or above.